Now, as the core of e-business, network marketing has set off a new climax of website construction. In the past, most business websites only focused on display and marketing was not strong. Nowadays, website construction is more concerned with marketing, and marketing oriented websites can better create greater benefits for enterprises. According to the statistical analysis of the Network Marketing Institute, the reference standard of the marketing website is the following ten.
First, convenient and easy to maintain website content management system.
Enterprise website construction has experienced HTML pure static pages, dynamic ASP pages, the former is conducive to optimization, but not conducive to maintenance, the latter is conducive to maintenance, but is not conducive to optimization. Now we need dynamic backstage that can be operated, and the foreground can generate static HTML. Convenient and easy to manage website system can reduce the maintenance cost of enterprises and increase the speed of website content maintenance.
Two. Good search engine performance
Search engine as an important method of website promotion, in the construction of enterprise website, we should consider whether the search engine has a good performance, each page should have the corresponding title, keywords and description.
Three, friendly user experience.
First of all, marketing website is a marketing oriented website. It should adopt div and CSS architecture to reduce the speed of web page opening, navigation clear, no dead links, and good links between pages.
Four, good content support
For a marketing website, we must have a good website content to better promote customers' further understanding of products or services, and customer's common questions and answers, which can improve the efficiency of the work.
Five, perfect website monitoring
As a marketing website, the perfect website monitoring, the detailed statistics of the source of the website and the information of the customers is particularly important, so that the customers' movements can be tracked. The statistics of the effectiveness of the websites can also be used for further improvement and adjustment of the later websites.
Six. Powerful online communication function.
For a marketing website, we should make use of the interactivity of the network to better serve marketing, online QQ, online customer service, and online message answering.
Seven, a relatively high degree of customer trust.
For an enterprise website, it is necessary to enhance its credibility, such as relevant certificates and certificates, relevant media reports, corporate addresses and products, and other real pictures, as well as cases of past users, should be put on the website, customers can spend on the website, and trust your website to consume.
Eight, online payment and purchase function
Online payment and purchase will make it easier for website marketing to better promote customer consumption. If it is not convenient to operate on its own website, it can rely on third party platforms.
Nine. Detailed contact information.
For a marketing website, there must be a detailed contact form, an address map, convenient for customers to contact and find an enterprise.
Ten, perfect website marketing process.
For website marketing process, we need to introduce and explain in detail, so as to facilitate customer operation or online marketing.